Join Rosaline and Isabella as they take you through Hazera's headquarters and greenhouses. Listen to the journey we've taken together to refresh Hazera's brand and marketing strategy.
Hazera is an international cooperation specialized in vegetable seeds. 1600 varieties, 130 markets, 82 years of innovation, and 900 employees worldwide. The scale and international nature of the company bring challenges. How do you ensure Hazera remains recognizable? How do you get everyone on board as a headquarters? In our Walk & Talk, we discuss these challenges, the solutions, and of course, our collaboration.
Two headquarters, a corporate marcom team, and 12 international subsidiaries with their own marcom teams—it’s a major challenge to maintain unity and clear communication. "What does Hazera truly stand for?" And what does that mean for our people and our customers?
Especially the impact it had on our sales team. The energy and renewed passion they brought to their work after we launched the campaign were truly admirable and a huge compliment. It really brought us closer together as a team.
Ik ben zelf echt mega fan. En ik zou ook iedereen aanraden om heel snel fan te worden. Jullie hebben een unieke vaardigheid om in een organisatie te duiken, de onderste steen boven te halen en te zien: "Dit is er echt nodig". En dat op een hele passende manier bij het bedrijf.
Zo dicht bij een volledige vijf, wauw! We kunnen niet wachten om nog meer fans te maken!
Ready to get started? Book a call with Isabella, and let’s begin the journey!
Neem contact op met Isabellastuur ons een e-mail
Join Rosaline and Isabella as they take you through Hazera's headquarters and greenhouses. Listen to the journey we've taken together to refresh Hazera's brand and marketing strategy.
Hazera is an international cooperation specialized in vegetable seeds. 1600 varieties, 130 markets, 82 years of innovation, and 900 employees worldwide. The scale and international nature of the company bring challenges. How do you ensure Hazera remains recognizable? How do you get everyone on board as a headquarters? In our Walk & Talk, we discuss these challenges, the solutions, and of course, our collaboration.
Two headquarters, a corporate marcom team, and 12 international subsidiaries with their own marcom teams—it’s a major challenge to maintain unity and clear communication. "What does Hazera truly stand for?" And what does that mean for our people and our customers?
Especially the impact it had on our sales team. The energy and renewed passion they brought to their work after we launched the campaign were truly admirable and a huge compliment. It really brought us closer together as a team.
Ik ben zelf echt mega fan. En ik zou ook iedereen aanraden om heel snel fan te worden. Jullie hebben een unieke vaardigheid om in een organisatie te duiken, de onderste steen boven te halen en te zien: "Dit is er echt nodig". En dat op een hele passende manier bij het bedrijf.
So close to a full five, wow! We can’t wait to make even more fans!
Ready to get started? Book a call with Isabella, and let’s begin the journey!
Neem contact op met IsabellaGet in touch with Isabellasend us an e-mailHere what it is about, how many days we were shooting and in what location ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dol.
Three offices, a team of ten executives and challenges with hiring new people. We teamed up with Abin’s management team and employees to innovate and develop their brand identity. In our Walk & Talk’s we discuss briefly how we worked together and what it achieved, since we began this adventure a year ago.
Fifteen years ago, we were a much smaller organization. Back then, we created a name and logo to feature on our letterhead. But as we grew, we had to face new challenges in both the commercial and labor markets. That’s when we started thinking about the story we wanted to tell as Abin Accountants and who we truly are – and that’s how we realized we needed branding.
In this process, we not only had workshops with management, but also with other employees. You aimed for a broad representation from all different offices and collected information from everyone.
We are certainly a fan of HLO. In that respect, your mission has also succeeded with us. And what particularly triggered us was your refreshing approach right at the beginning of the process.
So close to a full five, wow! We can’t wait to make even more fans!
Ready to get started? Book a call with Maud and let’s begin the journey!
contact maudsend us an email
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