Join Maud and Cees as they walk along the beaches near the Abin office in Noordwijk and discuss their journey and the process behind the rebranding of Abin Accountants.
Three offices, a team of ten executives and challenges with hiring new people. We teamed up with Abin’s management team and employees to innovate and develop their brand identity. In our Walk & Talk’s we discuss briefly how we worked together and what it achieved, since we began this adventure a year ago.
Fifteen years ago, we were a much smaller organization. Back then, we created a name and logo to feature on our letterhead. But as we grew, we had to face new challenges in both the commercial and labor markets. That’s when we started thinking about the story we wanted to tell as Abin Accountants and who we truly are – and that’s how we realized we needed branding.
In this process, we not only had workshops with management, but also with other employees. You aimed for a broad representation from all different offices and collected information from everyone.
We are certainly a fan of HLO. In that respect, your mission has also succeeded with us. And what particularly triggered us was your refreshing approach right at the beginning of the process.
So close to a full five, wow! We can’t wait to make even more fans!
Ready to get started? Book a call with Maud and let’s begin the journey!
contact maudsend us an email
Sluit je aan bij Maud en Cees terwijl ze langs de stranden in de buurt van het Abin-kantoor in Noordwijk wandelen en hun reis en het proces achter de nieuwe rebranding van Abin Accountants bespreken.
Drie kantoren, een team van tien leidinggevenden en uitdagingen bij het aannemen van nieuw personeel. We hebben de handen ineengeslagen met het managementteam en de medewerkers van Abin om hun merkidentiteit te innoveren en te ontwikkelen. In onze Walk & Talk's bespreken we kort hoe we hebben samengewerkt en wat we sinds het begin van dit avontuur een jaar geleden hebben bereikt.
Vijftien jaar geleden waren we een veel kleinere organisatie. Toen creëerden we een naam en een logo om op ons briefpapier te plaatsen. Maar naarmate we groeiden, kregen we te maken met nieuwe uitdagingen, zowel op de commerciële als de arbeidsmarkt. Dat was het moment waarop we begonnen na te denken over het verhaal dat we als Abin Accountants wilden vertellen en wie we werkelijk zijn – en zo kwamen we erachter dat we behoefte hadden aan branding.
In dit proces hebben we niet alleen workshops met het management gehouden, maar ook met andere medewerkers. Er is gestreefd naar brede vertegenwoordiging van alle verschillende kantoren, en er is informatie van iedereen verzameld om een sterke basis te leggen.
We zijn zeker fans van HLO. In dat opzicht is jullie missie ook bij ons geslaagd. Wat ons vooral heeft aangesproken, was jullie verfrissende aanpak aan het begin van het proces.
Zo dicht bij een volledige vijf, wauw! We kunnen niet wachten om nog meer fans te maken!
Klaar om aan de slag te gaan? Boek een afspraak met Maud en laten we de reis beginnen!
neem contact op met maudstuur ons een e-mailJoin Maud and Cees as they walk along the beaches near the Abin office in Noordwijk and discuss their journey and the process behind the rebranding of Abin Accountants.
Three offices, a team of ten executives and challenges with hiring new people. We teamed up with Abin’s management team and employees to innovate and develop their brand identity. In our Walk & Talk’s we discuss briefly how we worked together and what it achieved, since we began this adventure a year ago.
Fifteen years ago, we were a much smaller organization. Back then, we created a name and logo to feature on our letterhead. But as we grew, we had to face new challenges in both the commercial and labor markets. That’s when we started thinking about the story we wanted to tell as Abin Accountants and who we truly are – and that’s how we realized we needed branding.
In this process, we not only had workshops with management, but also with other employees. You aimed for a broad representation from all different offices and collected information from everyone.
We are certainly a fan of HLO. In that respect, your mission has also succeeded with us. And what particularly triggered us was your refreshing approach right at the beginning of the process.
So close to a full five, wow! We can’t wait to make even more fans!
Ready to get started? Book a call with Maud and let’s begin the journey!
contact maudsend us an email
By Maud, Head of Design
Should all your future employees be a perfect fit for your company? And do you want current employees to feel so connected to the organization that they live, breathe, and propagate the company culture? Then you're probably aware that employer branding is important to your recruitment and communication strategy. But what is employer branding? And how to implement a successful employer branding strategy?
A brand strategy and brand identity help you stand out in the market. That is why you create a strong brand story, which you communicate consistently to (potential) customers. But did you know that this story is also at the heart of employer branding?
Employees are the key to brand success. They talk to your customers, provide new ideas, and implement projects. And you want to retain talent, especially in the current labor market. That's why you should constantly work to keep your employees engaged, productive, and happy.
If they radiate that they've really found their feet, it will positively impact brand success among customers. But potential new employees will notice it, too. They'll instantly see if they identify with your organizational values and goals. And those who do will consider your company a great place to work. So if you have a rock-solid employer branding strategy(including an employer value proposition that conveys what you stand for as an employer), you'll attract those job seekers who are a perfect fit for your organization and can contribute to its success.
The success of an employer branding strategy depends on how well you've defined the heart of your brand. If you're thoroughly aware of your 'why,' vision, values, and brand personality, you've laid a strong foundation for a good employer brand.
After all, employer brand communication starts with your story and brand DNA. Have you created a company culture in which a healthy work-life balance is paramount? Do your employees get the opportunity to share their ideas? Do you help them get the most out of themselves? These are the kinds of things they share at (birthday) parties and through social media.
So if you go about employer branding the right way, you can also reach potential employees through your current employees. Your people convey what you stand for. As a result, you'll attract the best potential candidates — individuals who believe in your goals and go the extra mile because they're convinced that you're the ideal employer.
Briefly put, by building your employer brand from within, you'll hit two birds with one stone: you will achieve internal and external success.
You only have one opportunity to make a first impression. And that moment will be etched on people's memories. So make sure your careers page properly reflects what makes your company special and what it's like to work for you. You might want to use video storytelling or animation to convey this visually.
Potential employees want to know what you can offer them as an employer — at all levels. So a short list of employment conditions won't suffice. You should provide insight into your brand story, your long-term goals, and the opportunities you offer to current employees. An employer branding video can contribute significantly to attracting the right people, and they are more likely to apply because of the visual element.
New employees should understand your story, vision, and values right away. Through a brand-focused onboarding process, they'll learn to speak your organization's language fast and convey an unambiguous message to customers.
Want to get your employer branding strategy off the ground? Would you like to learn more about employer branding? Read our download 'Employer branding: build and retain a top-notch team of talents.'
DownloadDo you want to become employer of the year, let's brainstorm about your employer brand? Request a free brand brainstorming session with our brand specialists now!
Contact Maudsend us an e-mailStuur ons een e-mail
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