episode 1

Join Maud and Cees as they walk along the beaches near the Abin office in Noordwijk and discuss their journey and the process behind the rebranding of Abin Accountants.

Abin Accountants x HLO

Three offices, a team of ten executives and challenges with hiring new people. We teamed up with Abin’s management team and employees to innovate and develop their brand identity. In our Walk & Talk’s we discuss briefly how we worked together and what it achieved, since we began this adventure a year ago.

Highlights

Maud:

Wat was je grootste uitdaging?

Cees:

Fifteen years ago, we were a much smaller organization. Back then, we created a name and logo to feature on our letterhead. But as we grew, we had to face new challenges in both the commercial and labor markets. That’s when we started thinking about the story we wanted to tell as Abin Accountants and who we truly are – and that’s how we realized we needed branding.

Maud:

What stuck with you most in the rebranding process with our team?

Cees:

In this process, we not only had workshops with management, but also with other employees. You aimed for a broad representation from all different offices and collected information from everyone.

Cees:

The funny thing was, when we looked at your first quote we thought: is that brandbook really necessary? Of course, it did cost something in the short term, but in the end if I may give your future clients a tip: Create a brandbook for your brand!

Maud:

Our mission is to build fans.
So I want to ask you, have we made you a fan of HLO?

Cees:

We zijn zeker fans van HLO. In dat opzicht is jullie missie ook bij ons geslaagd. Wat ons vooral heeft aangesproken, was jullie verfrissende aanpak aan het begin van het proces.

Onze klanten beoordelen ons gemiddeld met 4,5 sterren

Zo dicht bij een volledige vijf, wauw! We kunnen niet wachten om nog meer fans te maken!

Laten we het hebben over het naar een hoger niveau tillen van jouw merk!

Ready to get started? Book a call with Maud and let’s begin the journey!

Get in touch with Maudstuur ons een e-mail
episode 1

Join Maud and Cees as they walk along the beaches near the Abin office in Noordwijk and discuss their journey and the process behind the rebranding of Abin Accountants.

Abin Accountants x HLO

Three offices, a team of ten executives and challenges with hiring new people. We teamed up with Abin’s management team and employees to innovate and develop their brand identity. In our Walk & Talk’s we discuss briefly how we worked together and what it achieved, since we began this adventure a year ago.

Highlights

Maud:

What was your main challenge?

Cees:

Fifteen years ago, we were a much smaller organization. Back then, we created a name and logo to feature on our letterhead. But as we grew, we had to face new challenges in both the commercial and labor markets. That’s when we started thinking about the story we wanted to tell as Abin Accountants and who we truly are – and that’s how we realized we needed branding.

Maud:

What stuck with you most in the rebranding process with our team?

Cees:

In this process, we not only had workshops with management, but also with other employees. You aimed for a broad representation from all different offices and collected information from everyone.

Cees:

The funny thing was, when we looked at your first quote we thought: is that brandbook really necessary? Of course, it did cost something in the short term, but in the end if I may give your future clients a tip: Create a brandbook for your brand!

Maud:

Our mission is to build fans.
So I want to ask you, have we made you a fan of HLO?

Cees:

We zijn zeker fans van HLO. In dat opzicht is jullie missie ook bij ons geslaagd. Wat ons vooral heeft aangesproken, was jullie verfrissende aanpak aan het begin van het proces.

Our customers rate us with an average of 4,5 stars

So close to a full five, wow! We can’t wait to make even more fans!

Let’s talk about taking your brand on a walk to the next level!

Ready to get started? Book a call with Maud and let’s begin the journey!

Get in touch with Maudget in touch with maudsend us an e-mail
behind the scenes

BTS

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Abin Accountants
x HLO

Three offices, a team of ten executives and challenges with hiring new people. We teamed up with Abin’s management team and employees to innovate and develop their brand identity. In our Walk & Talk’s we discuss briefly how we worked together and what it achieved, since we began this adventure a year ago.

Highlights

Maud:

What was your main challenge?

Cees:

Fifteen years ago, we were a much smaller organization. Back then, we created a name and logo to feature on our letterhead. But as we grew, we had to face new challenges in both the commercial and labor markets. That’s when we started thinking about the story we wanted to tell as Abin Accountants and who we truly are – and that’s how we realized we needed branding.

Maud:

What stuck with you most in the rebranding process with our team?

Cees:

In this process, we not only had workshops with management, but also with other employees. You aimed for a broad representation from all different offices and collected information from everyone.

Cees:

The funny thing was, when we looked at your first quote we thought: is that brandbook really necessary? Of course, it did cost something in the short term, but in the end if I may give your future clients a tip: Create a brandbook for your brand!

Maud:

Our mission is to build fans.
So I want to ask you, have we made you a fan of HLO?

Cees:

We are certainly a fan of HLO. In that respect, your mission has also succeeded with us. And what particularly triggered us was your refreshing approach right at the beginning of the process.

Our customers rate us with an average of 4,5 stars

So close to a full five, wow! We can’t wait to make even more fans!

Let’s talk about taking your brand on a walk to the next level!

Ready to get started? Book a call with Maud and let’s begin the journey!

contact maudsend us an email

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