brand strategy / web design / video storytelling / workshops / employer branding
In the beginning of 2020 we all encountered our first worldwide lockdown due to COVID-19. And as for a lot of companies it was not possible to continue the work as always. Junis had shut down almost fully. With over 90 locations this was of course a big blow for the teams and parents. How could they keep making real connections? How can you still show your strength as a daycare brand on the inside and outside? How do you stand strong as a team, when everything around you is insecure? And that wasn't the only challenge: Junis took over other daycares as well, with some still using their own name, each with their own brand and characteristics. How do you present yourself as one strong brand, when on the inside and outside you still feel quite some differences?
In these times, more than ever, brands need to show themselves online, show their true character and make it as real and genuine as meeting them in person. One of the strategic steps towards unifying the brand was bringing the different brands and people internally together, and translating this into a brand video to be shown internally and externally online, reaching out to parents, new employees and the environment. Through online purpose sessions with a team of 18 employees from the different brands, we collected and extracted their stories and created one unified narrative together. With this we could explain and describe the brand essence of Junis as well. We advised them to move forward by letting the other brands go and just communicate under one single brand with one voice, and in the beginning of this year that was their next move.
We’ve helped Junis translating their own bigger vision into a brand story and show it to the world. In just 4 online sessions, we revealed the true brand heart of Junis by listening to the beautiful personal stories of the employees and turning them into a connected brand story and a mission to strive for. Through the process the employees engaging in these sessions really got connected and discovered they were more alike and shared a common passion: investing in the world of tomorrow, because it’s our children’s future!
Connect with our head of strategy, Isabella, to brainstorm about your brand.
Neem contact op met Isabella, onze strategiegoeroe, om samen te brainstormen over je merk.
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