creative concept / brand activation / content production
A podcast can play a significant role in enhancing brand strength, particularly for pension experts like Pensioenpotje.nl. The challenge lies in making the topic of pensions accessible to everyone in an enjoyable way. Therefore, we’ve created podcasts specifically for them.
Pensioenpotje.nl integrated their podcast into their marketing strategy to convey their brand story effectively, making pensions accessible and engaging. By keeping episodes short and interactive, listeners can tune in at their convenience, while the inclusion of audience questions ensures relevance and approachability. Injecting spontaneity and humor into the content further enriches the listening experience, making the topic of pensions enjoyable and dynamic.
The Podjescast significantly benefits Pensioenpotje.nl by serving as an efficient content creation tool across various channels while also enhancing customer service and acting as a FAQ resource. With 5 episodes each lasting 15 minutes, the podcast generates a wealth of reusable content, perfect for teasers on different platforms. This approach not only streamlines information delivery for customers but also reduces the need for repetitive advice, ultimately cutting costs for Pensioenpotje.nl.
Connect with our head of strategy, Isabella, to brainstorm about your brand.
Neem contact op met Isabella, onze strategiegoeroe, om samen te brainstormen over je merk.
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