Making pensions accessible

the strategy

Pensioenpotje.nl integrated their podcast into their marketing strategy to convey their brand story effectively, making pensions accessible and engaging. By keeping episodes short and interactive, listeners can tune in at their convenience, while the inclusion of audience questions ensures relevance and approachability. Injecting spontaneity and humor into the content further enriches the listening experience, making the topic of pensions enjoyable and dynamic.

the strategy

de strategie

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A story about growth

creative concept

Podjescast combines Pensioenpotje and podcasts to explore pension investing in five themed episodes. Filmed at a greenhouse in Noordwijk, reflecting growth, each episode follows our online marketing strategy and features a clear 3-act structure to keep listeners engaged. Additionally, specialists Tim and Erik address viewer questions in 'The Pot Op' segment, covering topics like retirement age in the Netherlands (AOW) within 67 seconds.

creatief concept

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Reusable content

the impact

The Podjescast significantly benefits Pensioenpotje.nl by serving as an efficient content creation tool across various channels while also enhancing customer service and acting as a FAQ resource. With 5 episodes each lasting 15 minutes, the podcast generates a wealth of reusable content, perfect for teasers on different platforms. This approach not only streamlines information delivery for customers but also reduces the need for repetitive advice, ultimately cutting costs for Pensioenpotje.nl.

de impact