Branding through Illustration & animation

brand illustration system / animation / branding

Paardekooper

Packaging Company

Since its establishment in 1919, Paardekooper has grown from a small family business into a global player in the packaging market, active in 75 countries with a turnover of around €400 million and more than 750 employees in Europe. Their challenge: how do we prevent proliferation of illustration and animation styles within communications, and how do we ensure that this style can be easily applied by everyone, without having to reinvent it each time?

Paardekooper

Packaging Company

Personalised & unique

the strategy

Paardekooper therefore chose the HLO Brand Illustration System (B.I.S.) to further strengthen their brand. By developing a recognisable and uniform illustration and animation style consisting of elements, the brand identity is not only extended, but also used more effectively. This tailor-made approach ensures consistency, as everyone works with the same system instead of based on individual preferences. As a result, a brand style remains usable for years. We have developed a unique library of illustrations that can grow with each project. This allows you to use the same assets organisation-wide and for different purposes.

the strategy

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Paardekoopers brand captured in a system

creative concept

We developed the Brand Illustration System (B.I.S.) for Paardekooper after a thorough analysis of their corporate identity. In doing so, we used essential shapes from their visual identity to strengthen brand recognition. We created illustrations, icons, animations and infographics that represent the values of the company and each department, focusing on diversity and inclusiveness. The colours and shapes were carefully chosen to directly evoke Paardekooper's brand feeling. This system forms the basis of an extensive library that is constantly growing. With a clear manual, everyone inside and outside the company can use these elements consistently, keeping the brand identity always recognisable.

creatief concept

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A strong identity, expand and build

the impact

Paardekooper chose the Brand Illustration System (BIS) to further strengthen their brand. By developing a recognizable and uniform illustration and animation style, they’re expanding their brand identity and making it even more effective. This custom approach ensures consistency, as everyone works with the same system instead of relying on individual preferences, making it a solution that will last for years. We’ve created a unique library of illustrations that can grow with each project. This allows you to use the same assets across the organization, from corporate communications and HR to employer branding.

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