marketing campaign / creative concept
For decades, Koppert has been at the top when it comes to biological protection. Their living products are the secret weapons against pests and diseases, establishing them as prominent figures in the greenhouse industry. This year, they are taking a new step by broadening their horizons to outdoor cultivation. A still 'untapped' area for Koppert, where the target group does not yet know them very well. To introduce this new world to Koppert, they are inviting potential customers to experience and see their solutions through a demo set-up.
Based on the Koppert brand and vision, we developed an adequate campaign concept for the Koppert 'Outdoor' Experience Centre. At a location selected by Koppert and in cooperation with a grower, the Koppert brand and solutions could be presented outdoors. As Koppert operates internationally, in addition to the event location, we developed an 'Outdoor Experience Kit' that can be used worldwide to launch the Koppert 'outdoor'.
The Outdoor Experience Centre opens the door to wider development in the agricultural market for Koppert. In addition, with increasingly stringent (and justified) regulations on traditional crop protection methods, they help growers protect their products in a non-harmful but natural way for humans, animals and the environment. This way, we contribute to fulfilling the Koppert purpose.
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