Standing out through storytelling

the strategy

The power of storytelling lies in the creation of a narrative that makes a product or service stand out in the market. Our plan was to step away from the technical story of competitors by making the argument for the product recognizable, nature inspired and simple (but true). That’s why we created a concept based on information that users were already familiar with, something they already knew. Heat regulation within a hive is a big issue for the productivity of bumble bees, therefore the strategy of similarity was used: the heat resistant construction of Spanish houses and the similar construction of Koppert’s Natupol Bee Hive.

the strategy

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Inspired by ancient architecture

creative concept

The creative concept was built around some of the oldest architectural knowledge: houses with thick walls and small windows that stay cool in hot climates. This technique has been used for hundreds of years. By comparing the Natupol Hive's design to Spanish houses, we highlight its simplicity as the hero of the story, arguing that a nature-inspired product is best. To emphasize its eco-friendliness, we used a bumblebee as the narrator, showcasing its sustainable design. When bumblebees feel comfortable in their hive, their pollination performance improves.

creatief concept

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Improved sales communication

the impact

The animation gave the launch of the Natupol hive a very visual language and created a practical and easy tool for the Koppert sales team to tell the story of this new hive in an inspiring way. The custom-made illustration style made it stand out and catches the attention instantly.

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