brand story / animation / brand illustration system / creative concept
For over 50 years Koppert Biological Systems has contributes to the better health of people and the planet by making agriculture healthier, safer and more productive. Together with their communication team we developed an animated story with true stopping power.
The power of storytelling lies in the creation of a narrative that makes a product or service stand out in the market. Our plan was to step away from the technical story of competitors by making the argument for the product recognizable, nature inspired and simple (but true). That’s why we created a concept based on information that users were already familiar with, something they already knew. Heat regulation within a hive is a big issue for the productivity of bumble bees, therefore the strategy of similarity was used: the heat resistant construction of Spanish houses and the similar construction of Koppert’s Natupol Bee Hive.
The animation gave the launch of the Natupol hive a very visual language and created a practical and easy tool for the Koppert sales team to tell the story of this new hive in an inspiring way. The custom-made illustration style made it stand out and catches the attention instantly.
Connect with our head of strategy, Isabella, to brainstorm about your brand.
Neem contact op met Isabella, onze strategiegoeroe, om samen te brainstormen over je merk.
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