By Isabella, Head of Strategy
When I first heard about WCAG, I thought: “Another checklist? Really?” More rules, more work. But something about it stuck. Because somewhere between those guidelines lies something that hits home for us at HLO: creating digital experiences that work for everyone. And that makes accessibility not just relevant to us, but to anyone building a brand for real people.
More and more organizations are taking accessibility seriously. Not just because the law is changing, but because it’s the right thing to do.
Everyone deserves a digital experience that simply works. Period. At HLO, we’re (not yet) legally required to comply — but many of our clients are. So we make it a priority. For them, and for their audiences. For inclusive brands that truly connect.
WCAG stands for Web Content Accessibility Guidelines — a mouthful, but the idea is simple: make sure your website works for everyone. Whether someone is visually or hearing impaired, can’t use a mouse, or gets distracted easily — good accessibility helps people take part. Think color contrast, readability, captions, keyboard navigation, and most importantly: designing consciously for diversity.
The WCAG guidelines are for everyone who wants to be online — but for whom that isn’t always easy. That includes people with visual, auditory, motor, or cognitive disabilities. But also older adults, people with low literacy, or anyone with a temporary limitation. Developed by the World Wide Web Consortium (W3C), these guidelines have become the global standard for digital accessibility. In the Netherlands, (semi-)government organizations are already required to comply — and more and more companies are following suit.
.png)
An accessible website doesn’t exclude anyone. It expands your reach and improves the experience for everyone. Because inclusive design isn’t just the right thing to do— it’s simply better design.
At HLO, everything we do starts with people. And designing for people means thinking about people. Creating a brand that feels right, works smoothly, and looks familiar — no matter your ability, language, device, or speed — that’s what accessibility is all about. And that’s what we strive to master.
Accessibility isn’t a plug-in or a one-click fix. It takes testing, tweaking, and sometimes starting over. But that’s exactly what drives us: improving through the details. We start with quick wins, like:
Then we tackle the bigger parts — structured, measurable, and organized — following WCAG guidelines. We work with a plan: what, who, when, and why. So we don’t just build beautiful digital experiences, but inclusive ones — steadily working toward a fully WCAG-proof website.
Accessibility isn’t just about our site — it’s about your brand. Your reach. Your audience. Whether you’re required to be WCAG-compliant, or you simply want everyone to experience your brand: we’re here to help.
Accessibility is not just about our website, it’s about your brand and the people you want to reach. By immersing ourselves in WCAG and inclusive design, we ensure we can help you do the same.
Maybe you are required to comply with the guidelines, or maybe you just want everyone to experience your brand—from your website to your campaigns. We make that possible.
So: do you want a brand that truly works for everyone? Then HLO is the right place for you.
You can grow with a brand that everyone understands, sees, and can use!
Curious how accessible your brand already is? We’re happy to take a look — no strings attached. Often, small changes make a big difference. From quick improvements to smart strategic decisions, we’ll help you discover what makes your brand more inclusive today. Send us a message, and we’ll schedule a short session. Accessibility starts with awareness — and we’re happy to give you ours.
Schedule a short sessionsend us an e-mailStuur ons een e-mail
Stay in the loop? Sign up for our newsletter. Get inspired and join us on our adventures!
Blijf op de hoogte via onze maandelijkse nieuwsbrief.
Meld je aan, laat je inspireren en beleef onze avonturen mee!
