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BRAND strategy directions

Building a memorable, consistent brand for the future asks for continues growth focus. No matter where you are in your brand journey; as a start up or matured brand taking the next step… we have the right strategy sessions matching your Growth needs and budget.

BRAND Road map

Shaping your core 

Mission and Values

Purpose

Culture

Culture

Shaping your Brand

Employee Journey

Market Opportunities

Goals & Targets

Strength & Weaknesses

Shaping your Purpose

Brand Promise

Key Messages

Positioning

Storytelling

BRAND Road map

Shaping your Core

Mission and Values

Purpose

Culture

Brand Personality

Shaping your Brand

Employee Journey

Market Opportunities

Goals & Targets

Strenghth & Weaknesses

Shaping your Purpose

Brand Promise

Key Messages

Positioning

Storytelling

Brand Strategy Sessions

Together with our team of strategists and creative thinkers you (and your team) will dive into your brand and define what the brand aspires to stand for in the heart and minds of its stakeholders. Through multiple sessions with different focus points we articulate your brand strategy and make it come together in a hands-on BRAND Blueprint for you (and your team) to work with.

HLO BRAND Cards

In an engaging HLO BRAND card session you and your team will discover your core brand values and purpose. By using our own developed visual BRAND cards, based on human values and motives, we have a powerful tool to help you use only the words needed. These words are later on used to create the base of your BRAND story.

Purpose driven, discover your WHY

Your mission and values unify your company in purpose and set expectations for your company culture. Gives inspiration and drives direction. It gives the work of your employees meaning, makes them feel engaged and fulfilled. They guide your decision-making and are a powerful tool for orienting priorities and performance in support of the mission.

BRAND Blueprint

This is the foundation on which your brand is build. It brings clarity and structure to the brand’s market positioning, product benefits, brand promises. It brings your brand to life with consistency over every part of your company and gives focus to marketing investments.

Employer Branding Strategy

Proud, engaged and motivated employees are the most important ambassadors for your organisation. But why should they choose your company? What makes your current employees work at your organisation? What do they appreciate? With our Employer Branding Strategy sessions we help you catch your powerful characteristics and shape your unique story translating what makes you special. Tell this story in every communication touchpoint. At the office, during the solicitation procedure, presentations and campaigning. This way you’ll attract the right employees. These sessions are also excellent to get your team on board and really start fresh with new energy and all on the same page!

Inspirational Brand Book

After we’ve translated your brand strategy into a matching brand communication concept we make everything come together in your own inspirational brand book. In the brandbook you’ll find all the elements needed to rol out your brand. We can also set up a brand toolkit so you can use your brand element easy and available for the whole Company.

A branding option for every need

Start up

brand STRATEGY

A good start is half the work! We help start-ups with BRAND essentials for a smart budget!

REBRANDING

STRATEGY

You want to discover the potential of your Brand? This will help you to get focus and find out what you’re really about.

Brand Growth 

STRATEGY

You want a scale up company? With our growth strategy program we’ll get your brand into a future proof mode!

Fill in your details and we will reach out to you for your BRAND scan.

Check out our case studies

Get in touch about your BRAND strategy opportunities!

Contact Isabella van Reeuwijk; Head of Strategy

Just say HLO!

HLO Foodvalley

Bronland 12H
6708 WH Wageningen

HLO Studio (visiting)

Torenstraat 144C
2513 BW The Hague

Contact

+31 (0) 70 350 2853
creative@hlobranding.com

Just say HLO!

Contact

+31 (0) 70 350 2853
creative@hlobranding.com

HLO Studio (visiting)

Torenstraat 144C
2513 BW The Hague

HLO Foodvalley

Bronland 12H
6708 WH Wageningen