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Love My Salad

Branding

Logo Design

Identity Design

Photography

Packaging

Social Media

Rijkzwaan, a huge name in the world of vegetable seed breeding, asked us to help them rebrand Love my Salad, their consumer focussed platform. The aim of the platform is to put vegetables, on the map, literally and figuratively.

Working with a large network of chefs, food bloggers, nutrition experts and vegetable growers, consumers around the globe are inspired to eat more vegetables.

With over 200 website contributors and 250 000 followers, in more than 20 countries, we needed the brand to be flexible. To help achieve this, we chose an illustrative logo that includes every kind of vegetable you could think of. 

The use of a broad colour palette created a far more welcoming platform and helped expose the brand to a far larger audience.

With Love my salad, vegetables became the hero and a choice was made for the logo to change colour, depending on the accompanying image.

As the brand grew, we developed marketing products and a design toolbox that can be used by platform contributors across the globe.

By sharing a clear brand story, a prominent style, tone of voice and brand identity, users are able to discover the joys of vegetables like never before!

Strategy

Logo Design

Identity Design

Photography

Packaging

Social Media

Rijkzwaan, a huge name in the world of vegetable seed breeding, asked us to help them rebrand Love my Salad, their consumer focussed platform. The aim of the platform is to put vegetables, on the map, literally and figuratively. Working with a large network of chefs, food bloggers, nutrition experts and vegetable growers, consumers around the globe are inspired to eat more vegetables.

With over 200 website contributors and 250 000 followers, in more than 20 countries, we needed the brand to be flexible. To help achieve this, we chose an illustrative logo that includes every kind of vegetable you could think of.

The use of a broad colour palette created a far more welcoming platform and helped expose the brand to a far larger audience. With Love my salad, vegetables became the hero and a choice was made for the logo to change colour, depending on the accompanying image.

As the brand grew, we developed marketing products and a design toolbox that can be used by platform contributors across the globe. By sharing a clear brand story, a prominent style, tone of voice and brand identity, users are able to discover the joys of vegetables like never before!

See more of our projects

Just say HLO!

HLO Foodvalley

Bronland 12H
6708 WH Wageningen

HLO Studio (visiting)

Torenstraat 144C
2513 BW The Hague

Contact

+31 (0) 70 350 2853
creative@hlobranding.com

Just say HLO!

Contact

+31 (0) 70 350 2853
creative@hlobranding.com

HLO Studio (visiting)

Torenstraat 144C
2513 BW The Hague

HLO Foodvalley

Bronland 12H
6708 WH Wageningen