Kalettes

Tozer Seeds is a UK based seed grower that dared to introduce a new vegetable onto the market. This tiny delicious treat is a hybrid resulting from the crossbreeding of Kale and Brussels Sprouts. The result is a tiny curly purple green flamed veggie.

The challenge with this, lovely little piece of produce, was that consumers were uncertain of how best to prepare it. They needed to be inspired and that’s where we came in!

As a growing company, Tozer’s budget was limited. We carried out a small rebranding. That included a new brand identity, new imaging and a fresh tagline. To make the budget go further, we even launched a social campaign aimed at influencers and veggie lovers.

We encouraged influencers to be creative with this new veggie and share their most inventive Kalettes’ creation. This revealed a whole host of ideas that were utilised in the campaign. This approach really got people talking and greatly extended the campaign’s reach.

A booth was organised, at Horecava, to inspire visitors with Kalettes creations prepared by professional chefs, really showing off the potential of this wonderful veggie. As a give-away, we designed a take-home cooking folder containing recipes and inspiration, guaranteeing a long-lasting impression.