
NL Packaging Award 2019: Winner
Handles and More
Strategy
Branding
Illustration
Logo Design
Identity Design
Packaging
At the beginning of 2017, Bertine and Mike, the owners of Handles and More, wanted to take their brand up a notch with a more professional look and feel.
The way forward was clear! They already had great products, so we recommended a rebrand to take them to the next level by developing an international following.
Handles and More creates simple, no-nonsense, products and wanted to create a comprehensive, eye-catching packaging line on a limited budget.
The challenge: A diverse range of products, meant it was not possible to have a one-size fits all packaging solution. Each package is designed in such a way that the product within becomes the hero and is at one with the packaging.
A significant consideration required all the packaging to form one clear line, for seamless in-store presentation. Handles and More’s online presence meant the packaging couldn’t be too large or heavy to minimise postage costs.
Finally, and most importantly, the product had to be clearly visible on the shelf, so consumers could easily recognise items and develop a strong visual association.
Strategy
Branding
Illustration
Logo Design
Identity Design
Packaging
At the beginning of 2017, Bertine and Mike, the owners of Handles and More, wanted to take their brand up a notch with a more professional look and feel.
The way forward was clear! They already had great products, so we recommended a rebrand to take them to the next level by developing an international following.
Handles and More creates simple, no-nonsense products and wanted to create a comprehensive, eye-catching packaging line on a limited budget.
The challenge: A diverse range of products, meant it was not possible to have a one-size fits all packaging solution. Each package is designed in such a way that the product within becomes the hero and is at one with the packaging.
A significant consideration required all the packaging to form one clear line, for seamless in-store presentation. Handles and More online presence meant the packaging couldn’t be too large or heavy so as to minimise packaging costs.
Finally, and most importantly, the product had to be clearly visible on the shelf, so consumers could easily recognise items and develop a strong visual association.


Each package has been designed in such a way that the product within is the hero and becomes one with the packaging.
Each package has been designed in such a way that the product within is the hero and becomes one with the packaging.





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Just say HLO!
HLO Foodvalley
Bronland 12H
6708 WH Wageningen
HLO Studio (visiting)
Torenstraat 144C
2513 BW The Hague
Contact
+31 (0) 70 350 2853
creative@hlobranding.com
Just say HLO!
Contact
+31 (0) 70 350 2853
creative@hlobranding.com
HLO Studio (visiting)
Torenstraat 144C
2513 BW The Hague
HLO Foodvalley
Bronland 12H
6708 WH Wageningen