loader image

NL Packaging Award 2019: Winner

Handles and More

Strategy

Branding

Illustration

Logo Design

Identity Design

Packaging

At the beginning of 2017, Bertine and Mike, the owners of Handles and More, wanted to take their brand up a notch with a more professional look and feel.

The way forward was clear! They already had great products, so we recommended a rebrand to take them to the next level by developing an international following.

Handles and More creates simple, no-nonsense, products and wanted to create a comprehensive, eye-catching packaging line on a limited budget.

The challenge: A diverse range of products, meant it was not possible to have a one-size fits all packaging solution. Each package is designed in such a way that the product within becomes the hero and is at one with the packaging.

A significant consideration required all the packaging to form one clear line, for seamless in-store presentation. Handles and More’s online presence meant the packaging couldn’t be too large or heavy to minimise postage costs.

Finally, and most importantly, the product had to be clearly visible on the shelf, so consumers could easily recognise items and develop a strong visual association.

Strategy

Branding

Illustration

Logo Design

Identity Design

Packaging

At the beginning of 2017, Bertine and Mike, the owners of Handles and More, wanted to take their brand up a notch with a more professional look and feel.

The way forward was clear! They already had great products, so we recommended a rebrand to take them to the next level by developing an international following.

Handles and More creates simple, no-nonsense products and wanted to create a comprehensive, eye-catching packaging line on a limited budget.

The challenge: A diverse range of products, meant it was not possible to have a one-size fits all packaging solution. Each package is designed in such a way that the product within becomes the hero and is at one with the packaging.

A significant consideration required all the packaging to form one clear line, for seamless in-store presentation. Handles and More online presence meant the packaging couldn’t be too large or heavy so as to minimise packaging costs.

Finally, and most importantly, the product had to be clearly visible on the shelf, so consumers could easily recognise items and develop a strong visual association.

Each package has been designed in such a way that the product within is the hero and becomes one with the packaging.

Each package has been designed in such a way that the product within is the hero and becomes one with the packaging.

See more of our projects

Just say HLO!

HLO Foodvalley

Bronland 12H
6708 WH Wageningen

HLO Studio (visiting)

Torenstraat 144C
2513 BW The Hague

Contact

+31 (0) 70 350 2853
creative@hlobranding.com

Just say HLO!

Contact

+31 (0) 70 350 2853
creative@hlobranding.com

HLO Studio (visiting)

Torenstraat 144C
2513 BW The Hague

HLO Foodvalley

Bronland 12H
6708 WH Wageningen