Driscoll’s

The rebrand was developed around the concept that every Driscoll’s berry is a little piece of happiness, no matter the berry. Strawberries, blueberries, raspberries, blackberries – all of them really. With Driscoll’s berries we aimed to start a movement for bringing people together in a communion of pure joy!

Over the past years we’ve supported Driscoll’s in every way imaginable. From photoshoots to animation, stand design, internal newsletters and well…you name it, we’ve probably done it!

As a family-owned company, Driscoll’s has been growing berries for over 100 years. For the most recent 8 of those years, we’ve enjoyed, what you might call, a fruitful collaboration. We have helped to chart the family’s course to becoming a major European brand. In 2016, we happily developed Driscoll’s first international rebranding since their inception.

The foundation of this new global brand, was based around the emotional link between people and berries. We delved deep into the data to uncover this connection and used it as a bedrock for the rebranding.

The brand is created around the concept that every Driscoll’s berry is a little piece of happiness, no matter the berry. Strawberries, blueberries, raspberries, blackberries – all of them really. With Driscoll’s berries we aimed to start a movement for bringing people together in a communion of pure joy!

Over the past years we’ve supported Driscoll’s in every way imaginable. From photoshoots to animation, stand design, internal newsletters and well…you just name it