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Driscoll’s

Strategy

Branding

Packaging

Animation

Photography

Social Media

Stand Design

Communication

Web design

As a family-owned company, Driscoll’s has been growing berries for over 100 years. For the most recent 8 of those years, we’ve enjoyed, what you might call, a fruitful collaboration. We have helped to chart the family’s course to becoming a major European brand. In 2016, we happily developed Driscoll’s first international rebranding since their inception.

The foundation of this new global brand, was based around the emotional link between people and berries. We delved deep into the data to uncover this connection and used it as a bedrock for the rebranding.

The rebrand was developed around the concept that every Driscoll’s berry is a little piece of happiness, no matter the berry. Strawberries, blueberries, raspberries, blackberries – all of them really. With Driscoll’s berries we aimed to start a movement for bringing people together in a communion of pure joy!

Over the past years we’ve supported Driscoll’s in every way imaginable. From photoshoots to animation, stand design, internal newsletters and well…you name it, we’ve probably done it!

Strategy

Branding

Packaging

Animation

Photography

Social Media

Stand Design 

Communication

Web design

As a family-owned company, Driscoll’s has been growing berries for over 100 years. For the most recent 8 of those years, we’ve enjoyed, what you might call, a fruitful collaboration. We have helped to chart the family’s course to becoming a major European brand. In 2016, we happily developed Driscoll’s first international rebranding since their inception.

The foundation of this new global brand, was based around the emotional link between people and berries. We delved deep into the data to uncover this connection and used it as a bedrock for the rebranding.

The brand is created around the concept that every Driscoll’s berry is a little piece of happiness, no matter the berry. Strawberries, blueberries, raspberries, blackberries – all of them really. With Driscoll’s berries we aimed to start a movement for bringing people together in a communion of pure joy!

Over the past years we’ve supported Driscoll’s in every way imaginable. From photoshoots to animation, stand design, internal newsletters and well…you just name it

Over the past years we’ve supported Driscoll’s in every way imaginable. From photoshoots to animation, stand design, internal newsletters and…you name it

See more of our projects

Just say HLO!

HLO Foodvalley

Bronland 12H
6708 WH Wageningen

HLO Studio (visiting)

Torenstraat 144C
2513 BW The Hague

Contact

+31 (0) 70 350 2853
creative@hlobranding.com

Just say HLO!

Contact

+31 (0) 70 350 2853
creative@hlobranding.com

HLO Studio (visiting)

Torenstraat 144C
2513 BW The Hague

HLO Foodvalley

Bronland 12H
6708 WH Wageningen